“be not blind for the soul lies deep”


post by: Holly

It has been a while since I have posted anything since i’ve been in an editing wonderland and will be until…oh..october 🙂 but this felt worthy of my time to write about.

Kalamazoo had its first MWEP meeting last night. I wasn’t sure what time it was earlier in the day so I was searching around for a website to fill me in and I just started reading through some of the things on their site and came across the greatest little article they had re-posted from Seth Godin’s Blog. Now, it has made it’s way here. 🙂 I have personally never heard of Seth Godin but after reading this I have bookmarked his blog in hopes to find things more like this.

How to be remarkable

1. Understand the urgency of the situation. Half-measures simply won’t do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.

2. Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers.

3. Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but not useful.

4. Extremism in the pursuit of remarkability is no sin. In fact, it’s practically a requirement. People in first place, those considered the best in the world, these are the folks that get what they want. Rock stars have groupies because they’re stars, not because they’re good looking.

5. Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge, more that you’re at (or beyond) the edge.

6. Not everyone appreciates your efforts to be remarkable. In fact, most people don’t. So what? Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn’t to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented.

7. If it’s in a manual, if it’s the accepted wisdom, if you can find it in a Dummies book, then guess what? It’s boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best. Roger Bannister was remarkable. The next guy, the guy who broke Bannister’s record wasn’t. He was just faster … but it doesn’t matter.

8. It’s not really as frightening as it seems. They keep the masses in line by threatening them (us) with all manner of horrible outcomes if we dare to step out of line. But who loses their jobs at the mass layoffs? Who has trouble finding a new gig? Not the remarkable minority, that’s for sure.

9. If you put it on a T-shirt, would people wear it? No use being remarkable at something that people don’t care about. Not ALL people, mind you, just a few. A few people insanely focused on what you do is far far better than thousands of people who might be mildly interested, right?

10. What’s fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don’t reinvest and reinvent, you won’t be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.

I feel this way but I am never able to put it into words as well as he has. I have a way of looking at life as kind of a series of things I commit to. If I have committed to something, It just has every part of me and letting up will never be an option….thats just the way it is. With time, I feel like things in this life will naturally lose their excitement and we fall into a rut but being committed to something really keeps me pushing forward.

“Being noticed is not being remarkable”, gosh what a great way to put that. I want people to know us because we try to be quality people doing quality work to the best of our ability. I think Ryan would agree with me that we are just not the kind of people to run down the street naked, to flow with his analogy. 🙂

I love pushing to be different and edgy. Average isn’t enough for me and it never really has been. In college I didn’t have as much downtime or fun as most probably do, but working my butt off to do quality, interesting work was always worth it. Looking back, I am proud to know that I made it through. I struggled a lot in college because I don’t pick things up or learn like most people do so to have conquered that I think gives me confidence to get through everything else for the rest of my life.

Pushing to be remarkable is often harder than being content with where you are…but isn’t it worth it? It is hard to stay on top of daily tasks while trying to amp up creativity and discover new things but I have found its harder for me personally to be content where I am because I know there is always more interesting things out there we could be doing…and I want our little business to be a part of that. I think being remarkable also means being organized.

I truly believe God made Ryan and I to do this. Out of all the things we have done in our lives and struggled with along the way, photography pops up and within a couple years, it’s changed us. We view the world and life differently and its integrated into pretty much everything we do and a lot of what we think about. So if this is the one big thing God gifted us to do, then I want to live up to that gift and never stop pushing boundaries to be remarkable. To be an extremist. To be a little weird but always relatable.

So thanks Seth Godin, this was really inspiring for me today. 🙂 I hope this finds some other people needing some inspiration to keep pushing today. Our culture always wants to tell everyone we are the greatest to inspire us, but perhaps that just breeds mediocrity? How will we ever know what our best really is if we think we are already there?…


2 Comments so far

  1. Katie Kruithof May 28th, 2009 11:16 am

    very inspirational, holly 🙂 i truly believe you and ryan were made to do photography. i can’t think of any couple better suited to be doing this together!

  2. jessica dietzel June 4th, 2009 5:19 pm

    Nicely said, Holly and Seth 🙂

    You guys are a great team! I send Ryan a message on FB but haven’t heard from him yet. I know your busy. I’m wanting a new lens for my camera. Something for a Canon. Something that is useful all the time because this will be my first purchase… of many I’m sure. What do you recommend? A high and low end lens.

    (just in case you can’t remember I was at your workshop in Kalmazoo and my dad Married Lindsay, Ryans first wedding he photographed)

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